The Presentation Business
is a UK based organisation offering presentation skills tips and training. The owner is Graham Jones, an experienced public speaker in his own right. He is the author of 26 business books and is also a qualified psychologist. Here is a presentation skills tips article kindly contributed by Graham.
How to structure a presentation by Graham Jones
During the coaching sessions run by The Presentation Business people discover how they can significantly improve their presentations and reduce the amount of time they spend putting them together. This free gift is a real bonus as it helps focus on what is important - getting your message across. Here, though is the essence of what you need to know in order to structure a presentation.
Start with your key message. This must be an action oriented requirement for your audience. Hence, your key message should not be, for instance, 'web site design is complex', but 'you are going to rush out and buy our new web design software straight after this meeting, I'm sure'.
Now ask yourself the same question that your audience is bound to be asking. Why?
Your next stage of your presentation is to give reasons as to why your key message is true.
Having discussed your reasons that lay behind the key message, your audience is almost certain to be asking 'how'? Just how are they going to do what you are suggesting?
So, the next stage of your presentation is to provide an explanation and demonstrate just how your audience will do what you say they will be doing.
OK, but prove it! Sure, your audience will now see your logic but they need convincing, so this is where you prove your case. Give them an example. Case histories and examples are powerful evidence. Don't leave them out.
And when you've given your example that proves your point just revisit your key message and sit down. They'll be stomping in the aisles!
Visit Graham's web site for more free presentation skills tips
as well as details of his books and presentation skills coaching programs.
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